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Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing PDF Author: Kumar, Anil
Publisher: IGI Global
ISBN: 1466688092
Category : Business & Economics
Languages : en
Pages : 368
Book Description
Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing PDF Author: Kumar, Anil
Publisher: IGI Global
ISBN: 1466688092
Category : Business & Economics
Languages : en
Pages : 368
Book Description
Abstract: "This book applies fuzzy theory and multi-criteria decision making principles for better practice in the digital business environment through the use of timely research and case studies on practical implementation of such theories in the digital marketplace"--Provided by publisher

Multi-Criteria Decision Analysis in Management

Multi-Criteria Decision Analysis in Management PDF Author: Behl, Abhishek
Publisher: IGI Global
ISBN: 1799822184
Category : Business & Economics
Languages : en
Pages : 422
Book Description
Multi-criteria decision making (MCDM) has been extensively used in diverse disciplines, with a variety of MCDM techniques used to solve complex problems. A primary challenge faced by research scholars is to decode these techniques using detailed step-by-step analysis with case studies and data sets. The scope of such work would help decision makers to understand the process of using MCDM techniques appropriately to solve complex issues without making mistakes. Multi-Criteria Decision Analysis in Management provides innovative insights into the rationale behind using MCDM techniques to solve decision-making problems and provides comprehensive discussions on these techniques from their inception, development, and growth to their advancements and applications. The content within this publication examines hybrid multicriteria models, value theory, and data envelopment. Ideal for researchers, management professionals, students, operations scholars, and academicians, this scholarly work supports and enhances the decision-making process.

Marketing and Smart Technologies

Marketing and Smart Technologies PDF Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Artificial intelligence
Languages : en
Pages : 783
Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

E-Manufacturing and E-Service Strategies in Contemporary Organizations

E-Manufacturing and E-Service Strategies in Contemporary Organizations PDF Author: Gwangwava, Norman
Publisher: IGI Global
ISBN: 1522536299
Category : Business & Economics
Languages : en
Pages : 366
Book Description
Continuous improvements in digitized practices have created opportunities for businesses to develop more streamlined processes. This not only leads to higher success in day-to-day production, but it also increases the overall success of businesses. E-Manufacturing and E-Service Strategies in Contemporary Organizations is a critical scholarly resource that explores the advances in cloud-based solutions in the service and manufacturing realms of corporations and promotes communication between customers and service providers and manufacturers. Featuring coverage on a wide range of topics including smart manufacturing, internet banking, database system adoption, this book is geared towards researchers, professionals, managers, and academicians seeking current and relevant research on the improvement of cloud-based systems for manufacturing and service.

Advanced Fuzzy Logic Approaches in Engineering Science

Advanced Fuzzy Logic Approaches in Engineering Science PDF Author: Ram, Mangey
Publisher: IGI Global
ISBN: 1522557105
Category : Technology & Engineering
Languages : en
Pages : 488
Book Description
Fuzzy logic techniques have had extraordinary growth in various engineering systems. The developments in engineering sciences have caused apprehension in modern years due to high-tech industrial processes with ever-increasing levels of complexity. Advanced Fuzzy Logic Approaches in Engineering Science provides innovative insights into a comprehensive range of soft fuzzy logic techniques applied in various fields of engineering problems like fuzzy sets theory, adaptive neuro fuzzy inference system, and hybrid fuzzy logic genetic algorithms belief networks in industrial and engineering settings. The content within this publication represents the work of particle swarms, fuzzy computing, and rough sets. It is a vital reference source for engineers, research scientists, academicians, and graduate-level students seeking coverage on topics centered on the applications of fuzzy logic in high-tech industrial processes.

Big Data: Concepts, Methodologies, Tools, and Applications

Big Data: Concepts, Methodologies, Tools, and Applications PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466698411
Category : Computers
Languages : en
Pages : 2478
Book Description
The digital age has presented an exponential growth in the amount of data available to individuals looking to draw conclusions based on given or collected information across industries. Challenges associated with the analysis, security, sharing, storage, and visualization of large and complex data sets continue to plague data scientists and analysts alike as traditional data processing applications struggle to adequately manage big data. Big Data: Concepts, Methodologies, Tools, and Applications is a multi-volume compendium of research-based perspectives and solutions within the realm of large-scale and complex data sets. Taking a multidisciplinary approach, this publication presents exhaustive coverage of crucial topics in the field of big data including diverse applications, storage solutions, analysis techniques, and methods for searching and transferring large data sets, in addition to security issues. Emphasizing essential research in the field of data science, this publication is an ideal reference source for data analysts, IT professionals, researchers, and academics.

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522551883
Category : Business & Economics
Languages : en
Pages : 1723
Book Description
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

14th International Conference on Theory and Application of Fuzzy Systems and Soft Computing – ICAFS-2020

14th International Conference on Theory and Application of Fuzzy Systems and Soft Computing – ICAFS-2020 PDF Author: Rafik A. Aliev
Publisher: Springer Nature
ISBN: 3030640582
Category : Technology & Engineering
Languages : en
Pages : 829
Book Description
This book presents the proceedings of the 14th International Conference on Applications of Fuzzy Systems, Soft Computing, and Artificial Intelligence Tools, ICAFS-2020, held in Budva, Montenegro, on August 27–28, 2020. It includes contributions from diverse areas of fuzzy systems, soft computing, AI tools such as uncertain computation, decision making under imperfect information, deep learning and others. The topics of the papers include theory and application of soft computing, neuro-fuzzy technology, intelligent control, deep learning–machine learning, fuzzy logic in data analytics, evolutionary computing, fuzzy logic and artificial intelligence in engineering, social sciences, business, economics, material sciences and others.

Intelligent Systems: Concepts, Methodologies, Tools, and Applications

Intelligent Systems: Concepts, Methodologies, Tools, and Applications PDF Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522556443
Category : Computers
Languages : en
Pages : 2351
Book Description
Ongoing advancements in modern technology have led to significant developments in intelligent systems. With the numerous applications available, it becomes imperative to conduct research and make further progress in this field. Intelligent Systems: Concepts, Methodologies, Tools, and Applications contains a compendium of the latest academic material on the latest breakthroughs and recent progress in intelligent systems. Including innovative studies on information retrieval, artificial intelligence, and software engineering, this multi-volume book is an ideal source for researchers, professionals, academics, upper-level students, and practitioners interested in emerging perspectives in the field of intelligent systems.

11th International Conference on Theory and Application of Soft Computing, Computing with Words and Perceptions and Artificial Intelligence - ICSCCW-2021

11th International Conference on Theory and Application of Soft Computing, Computing with Words and Perceptions and Artificial Intelligence - ICSCCW-2021 PDF Author: Rafik A. Aliev
Publisher: Springer Nature
ISBN: 3030921271
Category : Artificial intelligence
Languages : en
Pages : 785
Book Description
This book presents the proceedings of the 11th Conference on Theory and Applications of Soft Computing, Computing with Words and Perceptions and Artificial Intelligence, ICSCCW-2021, held in Antalya, Turkey, on August 23-24, 2021. The general scope of the book covers uncertain computation, decision making under imperfect information, neuro-fuzzy approaches, natural language processing, and other areas. The topics of the papers include theory and application of soft computing, computing with words, image processing with soft computing, intelligent control, machine learning, fuzzy logic in data mining, soft computing in business, economics, engineering, material sciences, biomedical engineering, and health care. This book is a useful guide for academics, practitioners, and graduates in fields of soft computing and computing with words. It allows for increasing of interest in development and applying of these paradigms in various real-life fields.