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Rhetorical Theory and Praxis in the Business Communication Classroom

Rhetorical Theory and Praxis in the Business Communication Classroom PDF Author: Kristen Getchell
Publisher: Routledge
ISBN: 9780815354420
Category :
Languages : en
Pages : 232
Book Description
Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.

Rhetorical Theory and Praxis in the Business Communication Classroom

Rhetorical Theory and Praxis in the Business Communication Classroom PDF Author: Kristen Getchell
Publisher: Routledge
ISBN: 9780815354420
Category :
Languages : en
Pages : 232
Book Description
Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.

Rhetorical Theory and Praxis in the Business Communication Classroom

Rhetorical Theory and Praxis in the Business Communication Classroom PDF Author: Kristen Getchell
Publisher: Routledge
ISBN: 1351132857
Category : Language Arts & Disciplines
Languages : en
Pages : 212
Book Description
Rhetorical Theory and Praxis in the Business Communication Classroom responds to a significant need in the emerging field of business communication as the first collection of its type to establish a connection between rhetorical theory and practice in the business communication classroom. The volume includes topics such as rhetorical grammar, genre awareness in business communication theory, the role of big data in message strategy, social media and memory, and the connection between rhetorical theory and entrepreneurship. These essays provide the business communication scholar, practitioner, and program administrator insight into the rhetorical considerations of the business communication landscape.

Reinventing (with) Theory in Rhetoric and Writing Studies

Reinventing (with) Theory in Rhetoric and Writing Studies PDF Author: Andrea Alden
Publisher: University Press of Colorado
ISBN: 1607328933
Category : Language Arts & Disciplines
Languages : en
Pages : 326
Book Description
Reinventing (with) Theory in Rhetoric and Writing Studies collects original scholarship that takes up and extends the practices of inventive theorizing that characterize Sharon Crowley’s body of work. Including sixteen chapters by established and emerging scholars and an interview with Crowley, the book shows that doing theory is a contingent and continual rhetorical process that is indispensable for understanding situations and their potential significance—and for discovering the available means of persuasion. For Crowley, theory is a basic building block of rhetoric “produced by and within specific times and locations as a means of opening other ways of believing or acting.” Doing theory, in this sense, is the practice of surveying the common sense of the community (doxa) and discovering the available means of persuasion (invention). The ultimate goal of doing theory is not to prescribe certain actions but to ascertain what options exist for rhetors to see the world differently, to discover new possibilities for thought and action, and thereby to effect change in the world. The scholarship collected in Reinventing (with) Theory in Rhetoric and Writing Studies takes Crowley’s notion of theory as an invitation to develop new avenues for believing and acting. By reinventing the understanding of theory and its role in the field, this collection makes an important contribution to scholarship in rhetorical studies and writing studies. It will be valuable to scholars, teachers, and students interested in diverse theoretical directions in rhetoric and writing studies as well as in race, gender, and disability theories, religious rhetorics, digital rhetoric, and the history of rhetoric. Publication supported in part by the Texas Tech University Humanities Center. Contributors: Jason Barrett-Fox, Geoffrey Clegg, Kirsti Cole, Joshua Daniel-Wariya, Diane Davis, Rebecca Disrud, Bre Garrett, Catherine C. Gouge, Debra Hawhee, Matthew Heard, Joshua C. Hilst, David G. Holmes, Bruce Horner, William B. Lalicker, Jennifer Lin LeMesurier, James C. McDonald, Timothy Oleksiak, Dawn Penich-Thacker, J. Blake Scott, Victor J. Vitanza, Susan Wyche

The Routledge Handbook of Language and Professional Communication

The Routledge Handbook of Language and Professional Communication PDF Author: Vijay Bhatia
Publisher: Routledge
ISBN: 1317916425
Category : Language Arts & Disciplines
Languages : en
Pages : 612
Book Description
The Routledge Handbook of Language and Professional Communication provides a broad coverage of the key areas where language and professional communication intersect and gives a comprehensive account of the field. The four main sections of the Handbook cover: Approaches to Professional Communication Practice Acquisition of Professional Competence Views from the Professions This invaluable reference book incorporates not only an historical view of the field, but also looks to possible future developments. Contributions from international scholars and practitioners, focusing on specific issues, explore the major approaches to professional communication and bring into focus recent research. This is the first handbook of language and professional communication to account for both pedagogic and practitioner perspectives and as such is an essential reference for postgraduate students and those researching and working in the areas of applied linguistics and professional communication.

Rhetoric Review V18#2 Survey

Rhetoric Review V18#2 Survey PDF Author: Theresa Jarnagi Enos
Publisher: Routledge
ISBN: 1351226568
Category : Art
Languages : en
Pages : 188
Book Description
First published in 2001. Routledge is an imprint of Taylor and Francis, an informa company.

Conducting Socially Responsible Research

Conducting Socially Responsible Research PDF Author: Omar Swartz
Publisher: SAGE
ISBN: 0761904999
Category : Language Arts & Disciplines
Languages : en
Pages : 219
Book Description
This book redefines our understanding of theory, criticism and pedagogy with the vocabulary of neo-pragmatism. When human knowledge becomes historicized and socialized, the distinctions between our public, academic and instructional personae fade. In place of such traditional personae, a new identity is encouraged for scholars in the field of communication. The book successfully argues that rhetorical scholars can assume a cultural importance in life.

Purpose, Practice, and Pedagogy in Rhetorical Criticism

Purpose, Practice, and Pedagogy in Rhetorical Criticism PDF Author: Jim A. Kuypers
Publisher: Lexington Books
ISBN: 0739180193
Category : Language Arts & Disciplines
Languages : en
Pages : 231
Book Description
Purpose, Practice, and Pedagogy in Rhetorical Criticism brings together fifteen rhetorical critics who address contemporary issues in criticism by answering three key questions: What is the purpose of rhetorical criticism? How do you practice rhetorical criticism? How do you teach rhetorical criticism? The book serves as both guide and resource in all three areas, presenting personal perspectives from top rhetorical critics.

Teaching Professional and Technical Communication

Teaching Professional and Technical Communication PDF Author: Tracy Bridgeford
Publisher: University Press of Colorado
ISBN: 1607326809
Category : Language Arts & Disciplines
Languages : en
Pages : 255
Book Description
Teaching Professional and Technical Communication guides new instructors in teaching professional and technical communication (PTC). The essays in this volume provide theoretical and applied discussions about the teaching of this diverse subject, including relevant pedagogical approaches, how to apply practical aspects of PTC theory, and how to design assignments. This practicum features chapters by prominent PTC scholars and teachers on rhetoric, style, ethics, design, usability, genre, and other central concerns of PTC programs. Each chapter includes a scenario or personal narrative of teaching a particular topic, provides a theoretical basis for interpreting the narrative, illustrates the practical aspects of the approach, describes relevant assignments, and presents a list of questions to prompt pedagogical discussions. Teaching Professional and Technical Communication is not a compendium of best practices but instead offers a practical collection of rich, detailed narratives that show inexperienced PTC instructors how to work most effectively in the classroom. Contributors: Pam Estes Brewer, Eva Brumberger, Dave Clark, Paul Dombrowski, James M. Dubinsky, Peter S. England, David K. Farkas, Brent Henze, Tharon W. Howard, Dan Jones, Karla Saari Kitalong, Traci Nathans-Kelly, Christine G. Nicometo, Kirk St.Amant

Written Communication across Cultures

Written Communication across Cultures PDF Author: Yunxia Zhu
Publisher: John Benjamins Publishing
ISBN: 9027294100
Category : Language Arts & Disciplines
Languages : en
Pages : 216
Book Description
Winner of ABC's award for Distinguished Publication for 2006 This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represents an in-depth theoretical exploration by considering not only discourse community and cognitive structuring, but also the deep semantics of genre and intertextuality, while broadening genre study by integrating insights from cross-cultural communication as well as the Chinese perspectives. On the other hand, the book also addresses pragmatic issues. As a particular feature, it solicits professional members’ intercultural viewpoints; thus confirming the shared social "stock of knowledge" employed in the culturally defined writing conventions. Last but not least, this book explores the implications for genre education and training, and develops an appropriate model for cross-cultural genre learning, which encourages learning through legitimate peripheral participation and intercultural learning in business organizations.

Posthuman Praxis in Technical Communication

Posthuman Praxis in Technical Communication PDF Author: Kristen R. Moore
Publisher: Routledge
ISBN: 1351203053
Category : Language Arts & Disciplines
Languages : en
Pages : 294
Book Description
This collection, aimed at scholars, teachers, and practitioners in technical communication, focuses on the praxis-based connections between technical communication and theoretical movements that have emerged in the past several decades, namely new materialism and posthumanism. It provides a much needed link between contemporary theoretical discussions about new materialisms and posthumanism and the practical, everyday work of technical communicators. The collection insists that where some theoretical perspectives fall flat for practitioners, posthumanism and new materialisms have the potential to enable more effective and comprehensive practices, methodologies, and pedagogies.