Author: Scott Holmes
Publisher: Routledge
ISBN: 1351818872
Category : Business & Economics
Languages : en
Pages : 182
Book Description
This book is a look into the world of the small business owner through their eyes – how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It’s not another "how to" book or an academic treatise. Everyone’s needs and hopes are different; however, by using cutting-edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes – the consistent elements in small business owners’ DNA. Understanding which tribe you belong to could make the difference in growing your business – or help you better advise businesses to achieve their goals. Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy.
Author: Scott Holmes
Publisher: Routledge
ISBN: 1351818872
Category : Business & Economics
Languages : en
Pages : 182
Book Description
This book is a look into the world of the small business owner through their eyes – how the five different "tribes" of business perceive the world around them, how they run their businesses, their motivations and goals. It’s not another "how to" book or an academic treatise. Everyone’s needs and hopes are different; however, by using cutting-edge social scientific research techniques, we break the business community into five groups (or tribes): The Seekers, Whatnows, Drifters, Satisficers and Digitals. Each tribe has its own set of issues. And there are also some things which cut across all the tribes – the consistent elements in small business owners’ DNA. Understanding which tribe you belong to could make the difference in growing your business – or help you better advise businesses to achieve their goals. Small Business Exposed will bridge the gap between the frontiers of small business research and the popular business book market. As such, it will become an essential text not only for the small businessperson, but also enter the libraries of advisors, accountants, bankers and anyone else with a vested interest in the business economy.
Author: United States. Congress. Senate. Special Committee on the Year 2000 Technology Problem
Publisher:
ISBN:
Category : Corporations
Languages : en
Pages : 128
Book Description
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
ISBN:
Category : Legislative hearings
Languages : en
Pages :
Book Description
Author: United States. Congress. Senate. Committee on Small Business
Publisher:
ISBN:
Category : Liability insurance
Languages : en
Pages :
Book Description
Author: United States. Congress. Senate. Committee on Small Business
Publisher:
ISBN:
Category : Small business investment companies
Languages : en
Pages : 471
Book Description
Author: Paul Lancaster
Publisher: John Wiley & Sons
ISBN: 1118730771
Category : Marketing
Languages : en
Pages : 384
Book Description
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more. Inside you will learn how to: Create an achievable marketing plan Use social media and the web to attract and keep customers Communicate with your customers through winning emails, newsletters, blogs and more Make use of affordable advertising solutions in print and other media Get great PR for your business.
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
ISBN:
Category : Export marketing
Languages : en
Pages : 200
Book Description
Author: United States. Congress. Senate. Select Committee on Small Business. Subcommittee on Economic Development, Marketing, and the Family Farmer
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 152
Book Description
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Regulation, Business Opportunities, and Energy
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 224
Book Description
Author: United States. Congress. Senate. Select Committee on Small Business
Publisher:
ISBN:
Category : Small business
Languages : en
Pages : 116
Book Description