Webvertising:Unfair Competition and Trademarks on the Internet

Webvertising:Unfair Competition and Trademarks on the Internet PDF Author: Matthias Stecher
Publisher: Springer
ISBN:
Category : Computers
Languages : en
Pages : 267
Book Description
Deals with the growing interest in the Internet as a marketing tool. A company wanting to present its services on the net and wishing to avoid legal exposure must deal with many questions. This text aims to give answers to these questions, reducing the risk of advertisers facing litigation.

Webvertising

Webvertising PDF Author: SCN Education B.V.
Publisher: Springer Science & Business Media
ISBN: 3322867935
Category : Computers
Languages : en
Pages : 261
Book Description
It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Exploring the Limits

Exploring the Limits PDF Author: European Communication Council (ECC)
Publisher: Springer Science & Business Media
ISBN: 3642607462
Category : Technology & Engineering
Languages : en
Pages : 361
Book Description
In dem Statusreport des European Communication Council stehen wissenschaftliche Analysen mit den Schwerpunkten: die neuen Arbeitsplätze, die Auswirkungen der Regulierungsansätze sowie die Forderung eines eigenen europäischen Internets im Vordergrund. Der erstmaig erstellte Facts & Figures - Teil informiert über die neuesten Basisdaten der Kommunikationsindustrie. Die wichtigsten Thesen: Ein eigenes europäisches Internet ist notwendig, um die Online-Nutzung in Europa zu erleichtern und zu beschleunigen. Neue europäische Medien brauchen eigene europäische Anbieter, um die gesellschaftliche und kulturelle Vielfalt in Europa zu stärken. Die Telekommunikationsleistungen in Europa sind zu teuer. Der integrierte Ansatz der Fernseh- und Telekommunikationsregulierung in den USA kann auch ein Modell für Europa sein.

Strategies of adaptation in tourist communication.

Strategies of adaptation in tourist communication. PDF Author: Gudrun Held
Publisher: BRILL
ISBN: 9004359575
Category : Language Arts & Disciplines
Languages : en
Pages : 330
Book Description
The papers in this volume study how all language levels are constantly involved in promoting insignificant places as desirable tourist destinations. Drawing on different communicative practices from various cultures, the case studies show that language use and the concept of the ‘tourist gaze’ are in a permanent strategic interplay.

Customer Relationship Management

Customer Relationship Management PDF Author: SCN Education
Publisher: Springer Science & Business Media
ISBN: 3322849619
Category : Technology & Engineering
Languages : en
Pages : 408
Book Description
This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of CRM in callcenters, the reader will have the most complete file on CRM possible at his disposition.

Hotels

Hotels PDF Author:
Publisher:
ISBN:
Category : Hotels
Languages : en
Pages :
Book Description


Marketing on the Internet

Marketing on the Internet PDF Author: Jill H. Ellsworth
Publisher: John Wiley & Sons Incorporated
ISBN:
Category : Computers
Languages : en
Pages : 428
Book Description
Offers advice on creating a multimedia presence on the World Wide Web

Frameworks, Methodologies, and Tools for Developing Rich Internet Applications

Frameworks, Methodologies, and Tools for Developing Rich Internet Applications PDF Author: Alor-Hernández, Giner
Publisher: IGI Global
ISBN: 146666438X
Category : Computers
Languages : en
Pages : 366
Book Description
Technological advances in the field of IT lead to the creation of new programs intended to merge the advantages of desktop-based programs with the advantages of Web-based programs in order to increase user accessibility and provide effective computer performance. Frameworks, Methodologies, and Tools for Developing Rich Internet Applications presents current research and analysis on the use of JavaScript and software development to establish new programs intended for the Web. With an in-depth look at computer and Web programming, this publication emphasizes the benefits and dynamic qualities of these emerging technologies. This book is an essential reference source for academicians, researchers, students, practitioners, and professionals interested in understanding and applying the advances in the combined fields of Web engineering and desktop programming in order to increase computer users’ visual experience and interactivity.

Click Here

Click Here PDF Author: Raymond Pirouz
Publisher: New Riders Pub
ISBN:
Category : Computers
Languages : en
Pages : 255
Book Description
"Click Here" is a designer's guide to creating successful Web sites. The tutorial is a guide to solving fundamental problems of Web site design through hands-on tutorials. Readers will learn how to drive more people to their sites through the use of animated ad banners and buttons, plus how to use Shockwave, JavaScript, Flash, and other advanced technologies.

Electronic Commerce

Electronic Commerce PDF Author: Michael Chissick
Publisher: FT Law & Tax
ISBN:
Category : Business enterprises
Languages : en
Pages : 257
Book Description